FARE GRANDE MILANO: IL COMUNE E LE ESPOSIZIONI
AbstractThe prominent role of the public administration is a key aspect to understand why and how Milan became the â€œItalian city of expositionsâ€ since the national unification, in 1861. The municipality has indeed being taking a set of initiatives for promoting a strong and shared growth, along with various stakeholders in the local community. As a result of this policy Milan has become a benchmark in national and international markets, providing an ideal environment for successful events that highlighted both the industrial progress of the city and its leading role in strategic planning for innovative projects. Thus Milan has been considered as the â€˜moral capitalâ€™ of Italy, an inspiring example for the whole nation and, furthermore, as a world metropolis. The National Exposition of 1881, the International Expo of 1906, the Â«Fiera CampionariaÂ», the annual conventions and expositions for professionals, along with Expo 2015 are just a few examples of its reputation of excellence that lives on through the ages.
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